Digital Marketing Specialist

Posting Description Who We Are: NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. To learn more, please visit: https://www.NFP.com. LTCI Partners is an NFP Company About the Role: LTCI Partners is seeking a technology-forward Digital marketing strategist to support advisor and consumer engagement, sales enablement, marketing operations, and reporting. This role partners closely with sales, marketing, and leadership to execute campaigns, manage HubSpot workflows, support advisors, and implement AI-driven efficiencies. Key Responsibilities: Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting. Manage LTCI Partners social media presence and channels Support advisor-facing initiatives, webinars, and educational campaigns. Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates. Maintain and report marketing data, segmentation, and campaign tracking. Identify opportunities to use AI tools and automation to improve efficiency. Coordinate across sales, compliance, and product teams. Qualifications: 4+ years of marketing or sales enablement experience. Hands-on experience with HubSpot or similar marketing automation platform. Email deliverability expertise Strong analytical, project management, and communication skills. Experience supporting sales teams with marketing tools and content. Fluency with Microsoft 365 tools. Preferred Experience: Insurance or financial services industry experience. Experience with Salesforce, Power BI, or AI tools. Success Measures: Effective campaign execution and advisor engagement. Improved reporting visibility and marketing ROI insights. Strong alignment with sales objectives. What We Offer: We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $69,000 to $85,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. NFP and You... Better Together! NFP is an inclusive Equal Employment Opportunity employer