Ecommerce Manager
About Cornbread Hemp Cornbread Hemp is a Kentucky-based CBD company on a mission to make the highest-quality, full-spectrum hemp products in the world. We're a small, passionate team rooted in transparency, craft, and a genuine love for the plants we grow. Our products are trusted by hundreds of thousands of customers — and we're just getting started. We're looking for a sharp, hands-on Ecommerce Manager to help us grow our direct-to-consumer website and Amazon presence. This is a role for someone who loves rolling up their sleeves, thinks analytically, and cares deeply about the customer experience. Role Overview As our Ecommerce Manager, you'll own the day-to-day performance and strategy across our DTC website. You'll work closely with our brand, creative, web and operations teams to drive revenue, improve conversion, and deliver a best-in-class shopping experience. This is a high-ownership role. You won't just maintain what exists — you'll identify opportunities, propose solutions, and drive them to completion.
Key Responsibilities
Website & Customer Experience Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising. Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value. Partner with design and copywriting to build and test high-converting landing pages and PDPs. Lead A/B testing initiatives across product pages, homepage, and checkout flows. Ensure a seamless, on-brand experience across desktop and mobile. Coordinate with development resources for site updates, new features, and bug fixes. Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals. Reporting & Analytics Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS) Deliver weekly and monthly performance recaps with clear insights and recommendations Use data to prioritize initiatives and make the case for resource investment
Qualifications
Required 5-7 years of ecommerce experience, ideally with a DTC brand in CPG, health & wellness, or food/bev Hands-on Shopify experience — you know your way around themes, metafields, apps, and the admin Experience at a brand with a subscription component (Skio, Recharge, Stay, etc.) Comfort with analytics tools: Google Analytics (GA4), Shopify analytics, etc. CRO experience — formal testing programs, hypothesis frameworks, or work with tools like Optimizely, Visually, Shoplift, etc. Strong project management skills — you're organized, follow through, and keep things moving Excellent written communication; you can clearly explain data and ideas to non-technical teammates
Nice to Have
Knowledge of the hemp/CBD regulatory landscape Knowledge of health & wellness, food/bev, supplements, etc.
What We Offer
Competitive salary commensurate with experience Full benefits package — 401k, health, dental, and vision Generous product allowance (yes, really) Remote-friendly with flexibility; we're headquartered in Louisville, KY A small, collaborative team where your work visibly matters The chance to help build something you're genuinely proud of