Ecommerce Manager - CRO & Operations
Overview
We are seeking a data-driven Ecommerce Manager to own conversion rate optimization (CRO) and ecommerce execution across multiple Shopify brands. This is a dual-role position combining:
- CRO strategy and experimentation ownership
- Ecommerce task and project management
This role reports directly to the Director of Ecommerce and works closely with internal developers, designers, and brand stakeholders to drive measurable revenue growth. You will define, prioritize, manage, and measure experimentation. Developers will execute technical implementation. Reporting Structure
- Reports directly to: Director of Ecommerce
- Works cross-functionally with: Development, Design, Paid Media, Retention, and Brand teams
- No direct reports initially
Core Responsibilities CRO Strategy & Experimentation
- Build and maintain a structured experimentation roadmap
- Identify high-impact opportunities across PDP, collection, cart, and checkout
- Write detailed test briefs for developers and designers
- Define hypotheses and projected revenue impact
- QA implementations before launch
- Analyze test results and calculate incremental revenue
- Present performance insights and recommendations
You own the outcome. Developers own the implementation. Ecommerce Operations & Task Management
- Translate strategy into structured Asana or Jira tickets
- Manage timelines across multiple brands
- Coordinate dev, design, paid, and brand stakeholders
- Prevent bottlenecks and missed deadlines
- Maintain documentation and SOPs
- Ensure experiments and site updates ship cleanly and on time
Requirements
- 2-5 years of ecommerce experience, ideally Shopify
- Strong understanding of conversion math: CVR × AOV × traffic
- Experience running and managing A/B tests
- Minimum 1 year of experience using Asana or Jira for task management
- Ability to write clear, structured briefs for dev teams
- Strong project management and follow-up discipline
- Comfortable analyzing GA4, Shopify analytics, and funnel metrics