Head of Retail Expansion – North America
About Us
The Ayurveda Experience is a fast-growing Ayurvedic beauty & wellness brand with a strong D2C presence across the USA, Canada, Europe, Australia, and the Middle East. After establishing a robust online business, we are now expanding into offline retail partnerships across major skincare and beauty retailers in North America. We are looking for an experienced, well-connected retail expansion leader to drive our entry into key retail chains like Sephora, Ulta, Whole Foods, Macy’s, Nordstrom, and other specialty beauty retailers. Role Overview As the Offline Head – North America, you will be responsible for driving retail distribution, securing shelf space, and expanding brand presence across major retailers. This role requires a highly strategic and execution-focused individual with strong industry connections in the North American beauty & skincare sector.
Key Responsibilities
Retail Expansion & Strategic Growth
- Develop & execute a comprehensive retail expansion strategy for North America
- Identify, negotiate, and secure partnerships with major beauty retailers (Sephora, Ulta,
- Whole Foods, Macy’s, Nordstrom, etc.).
- Explore additional retail channels, including specialty beauty boutiques, pharmacies, and department stores
- Lead market entry planning, wholesale strategy, and distributor partnerships
Business Development & Relationship Management
- Leverage existing relationships with key retail buyers & category managers to establish The Ayurveda Experience in premium beauty & wellness stores
- Pitch the brand to retail decision-makers, positioning it as a premium Ayurvedic skincare brand
- Work closely with distributors, brokers, and sales agencies to maximize retail penetration
Sales & P&L Ownership
- Own the revenue targets for offline retail sales, driving profitability through strategic pricing & margin optimization
- Develop wholesale pricing models, trade promotions, and retail marketing plans to support in-store growth
- Track retail sell-through, inventory levels, and demand planning with the operations team.
Brand Positioning & Trade Marketing
- Work with the marketing team to develop in-store activations, retail merchandising, and POS displays
- Oversee training & education programs for retail staff to enhance brand awareness
- Align with digital & influencer marketing teams to create integrated omnichannel strategies that drive in-store sales
Cross-Functional Collaboration
- Partner with supply chain, marketing, and finance teams to ensure smooth retail execution
- Work closely with product development to align new product launches with retailer requirements
- Identify opportunities for co-branded promotions & collaborations with retailers.
Ideal Candidate Profile Must Have:
- 7+ years of experience in offline retail expansion, business development, or wholesale partnerships in the beauty, skincare, or wellness industry
- Established relationships with retail buyers at Sephora, Ulta, Macy’s, Nordstrom, Whole Foods, or similar premium retailers
- Strong network of distributors, brokers, and retail sales agents in the USA
- Experience in wholesale pricing, trade marketing, and retail sales negotiations
- Proven track record of securing shelf space & growing retail sales for beauty brands
- Ability to work independently & drive revenue growth in a fast-paced startup environment
- Strong negotiation & relationship-building skills
- Willingness to travel across North America for retail meetings & industry events
Good to Have:
- Experience working with third-party sales agencies & field teams to drive in-store performance
- Background in clean beauty, Ayurveda, or natural skincare brands.
- Understanding of retail planograms, and in-store merchandising best practices
- Experience in scaling brands from D2C to omnichannel retail
What We Offer
- High-impact leadership role in a rapidly growing Ayurvedic beauty brand
- Ownership over the North American offline expansion strategy
- Competitive salary + performance-based incentives
- Opportunity to work with a global team & build a major offline presence in the US beauty industry