Lead Analyst, Consumer Insights
Job Description:
- Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)
- Analyze contractor behavior, buying patterns, and unmet needs across electrical categories
- Develop actionable insights on product usage, installation pain points, and productivity drivers
- Build segmentation models (contractor type, application, channel, jobsite needs)
- Partner with Product Management and Engineering to embed customer insights into NPI pipeline
- Translate insights into product requirements, feature prioritization, and value propositions
- Identify whitespace opportunities for new products and adjacent category expansion
- Analyze competitor products, channel strategies, and share shifts
- Convert complex data into clear, concise insights and recommendations.
- Establish best practices for insights methodologies and data integrity
Requirements:
- Bachelor's Degree Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
- 8-11 Years Experience Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets.
- Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction
- Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field
- 12-14 Years Experience Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics
- Certifications/Licenses: Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
- Pragmatic Institute Certification
- Certified Market Research Analyst (CMRA)
- Insights Association coursework/certifications
- Tableau or Power BI certification
- Product Management certification
Benefits:
- 401k with Matching
- Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
- Paid Time Off & Paid Holidays
- Long & Short-Term Disability
- Supplemental Insurance Plans
- Employee Assistance Program
- Employee Referral Program
- Tuition Reimbursement Programs
- Advancement & Professional Growth opportunities
- Parental Leave & More