Manager, SEM
Job Description:
- Develop and lead SEM strategy across Google Ads and other search platforms
- Oversee campaign structure, scaling strategies, and ongoing optimization
- Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
- Translate business goals into measurable paid search strategies and execution plans
- Lead testing roadmaps including bidding strategies, audience targeting, and creative
- Analyze performance data and deliver insights to stakeholders and clients
- Collaborate cross-functionally with strategy, analytics, and creative teams
- Ensure accurate tracking, attribution, and data integrity across campaigns
- Mentor and support junior team members
Requirements:
- 4+ years of SEM / paid search experience
- Proven ability to manage and scale high-performing campaigns
- Deep expertise in Google Ads, including bidding strategies and optimization techniques
- Strong analytical and data interpretation skills
- Experience managing budgets and forecasting performance
- Ability to communicate performance insights clearly to stakeholders
- Experience in an agency environment
- Experience mentoring or managing team members
- Familiarity with CRM and marketing automation platforms
Benefits:
- Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
- Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness
- 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind
- A professional development fund ($500) and continuous learning programs to invest in your career
- Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis