Marketing Operations and Social Media Virtual Assistant for an E -commerce Industry in the US (Home Based Part Time)

Creator Pipeline & Coordination • Research and vet influencer and creator candidates across Instagram and TikTok based on consultant-provided criteria • Maintain and update a creator outreach tracker (status, contact information, niche, engagement rate, deliverables) • Send outreach messages and follow-ups using approved templates • Coordinate with confirmed creators, including brief distribution, shipping logistics, post scheduling, and deliverable tracking • Collect live post links and record performance metrics on a daily basis Social Media Management (Brand Accounts) • Manage the company’s Instagram and TikTok accounts on a daily basis • Schedule and publish content, including creator reposts, product education content, and launch countdown posts • Write captions aligned with approved messaging guidelines, with consultant review when required • Monitor and respond to comments and direct messages using approved brand language • Escalate high-priority messages, including press inquiries, investor interest, and purchase intent leads Marketing Operations & Reporting • Track and log daily performance metrics, including landing page conversion rates, email subscriber growth, Meta Ads performance, and creator engagement • Maintain and update a centralized performance dashboard (Google Sheets or Notion) • Identify and report anomalies, performance drops, and notable wins to the consultant proactively • Support email marketing operations, including list uploads, segmentation tagging, and sequence quality assurance (QA) • Organize and maintain all campaign assets in a shared drive (briefs, copy drafts, creatives, reports) Crowdfunding Support • Assist in formatting and uploading campaign content to the crowdfunding platform • Support execution of the 48-hour launch coordination checklist as needed