Marketing Operations Manager
About the Role
The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution. Reports to: VP of GTM Operations Pay Classification: Full-Time, Exempt
Responsibilities
Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives Utilize data orchestration tools like RingLead to scale our record management and hygiene programs Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods Maintain and enhance data quality through enrichment tools and lead routing systems Define and track, along with leadership, KPIs relevant to the marketing organization Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity
Minimum Qualifications
EDUCATION Bachelor’s degree in marketing, business, or other relevant fields preferred EXPERIENCE 3+ years of experience in marketing operations or related roles Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders Ability to manage marketing programs using Asana as a project management tool Strong understanding of marketing automation, email marketing, and campaign analytics Proficiency in managing and integrating marketing tech stacks Proven knowledge of relevant tools and platforms CRM & Automation: Salesforce, Pardot Lead Management & Routing: RingLead, Chili Piper Data Enrichment: ZoomInfo, Apollo, Clay Analytics & Reporting: Google Analytics, Looker Project Management: Asana Excellent communication and organizational skills Ability to work independently and collaboratively across teams SKILLS Ability to meet deadlines with a high degree of motivation Excellent communication skills Thrives in a fast-paced environment Ability to work individually as well as collaboratively