Paid Media Specialist
Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. 🌟 About our Client A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio. ✍ Short Description We’re seeking a Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands. 💰 Compensation: Competitive salary in USD 🗣 Language Requirements: Professional English 📌 Location: 100% Remote 😀 Start Date: ASAP 🤔 What We Offer Full-time remote role in a fast-paced, performance-driven environment Opportunity to work with innovative and growing consumer brands High ownership and impact on campaign performance and growth Collaborative team across creative, marketing, and analytics 💼 Responsibilities Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms Develop strategies to scale campaigns and maximize ROAS Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics Run A/B tests across creatives, audiences, and landing pages Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video) Analyze campaign data using tools like Google Analytics and ad platforms Provide clear, data-driven insights and recommendations to improve performance Stay updated on platform changes, trends, and new opportunities Monitor competitors and identify new strategies to stay competitive ✅ Qualifications (Must Haves) 4–7 years of experience in paid media, social media advertising, or media buying (preferably in e-commerce or CPG brands) Strong experience with Meta Ads, TikTok Ads, Google Ads, and YouTube Proven ability to manage large budgets and achieve strong ROAS Proficiency with Google Analytics, Shopify, and ad platform dashboards Strong understanding of full-funnel advertising strategies Experience collaborating with creative teams on ad concepts and briefs Highly analytical, detail-oriented, and results-driven Strong organization, time management, and communication skills Ability to adapt quickly and stay up to date with trends and new strategies 🎯 Preferred Qualifications Certifications in Meta Ads or Google Ads Familiarity with email marketing, SMS, push notifications, or other channels Experience managing seasonal campaigns or product launches in CPG brands 🚀 Ready to scale high-performing campaigns and drive growth for innovative consumer brands? Apply now and make an impact through data-driven advertising.