Product Marketing Intern
Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
We are seeking a Go-To-Market (GTM) Marketing Intern to join our innovative marketing team. In this position, you will help analyze marketing performance, develop strategic marketing plans, and create engaging content that supports our go-to-market initiatives. You will identify opportunities to optimize GTM activities, uncover insights from marketing data, and help translate those insights into recommendations that improve campaign performance and inform future marketing plans. This role requires strong collaboration, communication, creativity, strategic thinking, analytical skills, and project management abilities.
Key Responsibilities
Analyze marketing campaign and tactic performance data, develop reports and dashboards, and communicate insights through compelling data storytelling to inform marketing strategies and planning. Help develop integrated marketing plans, outlining campaign strategies, objectives, tactics, and timelines. Assist in creating marketing content and campaign assets that engage target audiences and support business objectives. Develop detailed campaign timelines, including schedules of tactic deliverables and a calendar of activities, ensuring all milestones are met within deadlines. Monitor and communicate GTM results to measure tactic effectiveness, identify trends, and guide data-driven decisions. Optimize campaign performance by identifying areas for improvement, recommending enhancements, and helping implement optimization plans.
Qualifications
Pursuing a bachelor's degree (Business, Marketing, Engineering, Data Analytics, or related field) with at least one year of coursework completed. Excellent English speaking, writing, communication, and presentation skills. Strong analytical mindset with the ability to analyze data, identify trends, interpret insights, and translate findings into actionable recommendations. Experience with data visualization, reporting, or dashboard tools is a plus. Ability to work independently and prioritize work based on business impact, urgency, and deadlines. Excellent project management skills, with the ability to manage multiple projects simultaneously and effectively balance competing priorities. CA Pay Range: $27.39-$29.49 Careers Privacy Statement*
Keysight is an Equal Opportunity Employer.
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