Product Marketing Lead (SaaS)
Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title Product Marketing Lead (SaaS) Location Remote Time Zone US Time Zones (EST–PST) Role Overview We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.
Key Responsibilities
Own and evolve product positioning, messaging frameworks, and value propositions Plan and execute go-to-market strategies for new features, launches, and product updates Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials Translate technical and AI-powered capabilities into clear, differentiated customer value Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement Support Sales with training materials, battlecards, and enablement assets Conduct ongoing competitive and market research to inform strategy and positioning
Required Qualifications
Proven experience in Product Marketing within a SaaS environment Strong track record as a hands-on contributor who can both own strategy and execute deliverables Exceptional writing, storytelling, and communication skills Experience collaborating closely with Product and Sales teams Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.
Preferred Qualifications
Experience marketing AI-powered or highly technical products Background in B2B SaaS, preferably in growth-stage companies Experience supporting Sales-led, Product-led, or hybrid GTM motions Exposure to agency environments or content-heavy marketing roles Tools & Technology Collaboration & Documentation: Slack, Google Workspace, Notion Project Management: Asana, Jira (or similar) CRM & Sales Enablement: HubSpot, Salesforce Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities.