Regional Marketing Lead - EMEA

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time. We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices 🌎. We're looking for more bright minds who'd love to change the world by solving complex problems. Summary of the Role: As our Europe Marketing Lead, you will be the primary engine of our regional growth. This is a high-autonomy role requiring a rare "full-stack" marketer: someone who can draft a 12-month strategy on Monday and execute a high-converting LinkedIn ad campaign on Tuesday. You will own the entire funnel, from the moment a founder thinks about registering a Company with Companies House to the day they become a long-term accounting client. You’ll leverage digital precision, lifecycle automation, and high-impact field marketing to make Osome the "default" choice for European SMEs. Responsibilities (how we will measure success): Full-Funnel Lifecycle Ownership: Architect the transition from lead to client using nuanced programs that reduce sales friction. Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation. LTV/CAC Ratio for Europe market / customers acquired from the region. Leads to Sales Qualified Leads (SQLs) Conversion Rate. Brand Authority: Ensure the Osome brand speaks to the local businesses, positioning us as a local expert with global tech. Strategic Partner Marketing: Identify and activate partnerships with VCs, accelerators, startup community hubs, co-working spaces to create bundled growth opportunities. Go-To-Market (GTM) for Local Benefits: Lead the launch of Europe-specific initiatives that help European founders scale globally. Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems Tasks (what does the role do on a day-to-day basis): Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs. Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships. Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints. Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the Europe market (Sole Trader vs. Limited Company, HMRC compliance, and self-assessment deadlines). Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders. Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management. Field & Community Marketing: Represent Osome at key Europe startup hubs (e.g., Silicon Roundabout, Level39, Enterprise City in Manchester) and host intimate, education-led events for founders. Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the Europe. Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity. Collaborate closely with Sales teams to optimize investments in hyper targeted engagement. Take ownership, plan early, communicate proactively, seek help when needed from cross-functional teams and stakeholders. Inspire cross-functional teams by demonstrating the value of field & partner marketing Tasks (what does the role do on a day-to-day basis): Strategic Nuance (Europe Specifics): The candidate must understand the nuances of marketing to a VC-backed fintech founder in London and marketing to an independent e-commerce seller in the Midlands. Digital & Lifecycle "Hands-on" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in HubSpot, and understand the "Headless" SEO implications of a site like Osome's; all this while being able to select and activate hyper-targeted events on on-ground activation. Data-Driven Agility: The ability to move from "I think" to "The data shows." Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIs. Proven track record of integrated marketing programs that drive new customer acquisition and pipeline growth. Strong understanding of the Fractional / freelancer market in the Europe and outside; preference will be given to someone who’s played a fractional role in their career. Startup mentality with a bias for action and the ability to thrive in a fast-paced environment. Excellent communication, collaboration, and project management capabilities. Scrappy nature in building program content to serve identified target segments Required Experience: 6-8 years of field and partner marketing experience in SaaS/Tech/Event management agencies Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey Experience in owning growth marketing, performance marketing and other marketing functions for the region