[Remote] Ad Creative Strategist (Paid Media)
Note: The job is a remote job and is open to candidates in USA. 215 Marketing is a performance marketing agency seeking an Ad Creative Strategist who specializes in creative strategy and performance optimization in paid media advertising. The role involves developing and producing high-performing ad creatives across platforms like Meta, TikTok, and YouTube, focusing on measurable results and continuous improvement through testing and iteration.
Responsibilities
- Develop high-performing ad concepts, hooks, and messaging angles based on campaign goals
- Determine appropriate creative formats (UGC, motion, static, etc.) for each campaign
- Design and produce ad creatives across image and video formats
- Create short-form video content optimized for paid social platforms
- Build and maintain scalable frameworks for creative production across multiple accounts
- Develop clear creative briefs and direction for campaigns
- Establish and enforce quality standards for ad creative output
- Work directly with media buyers to review performance and identify optimization opportunities
- Analyze performance data to identify winning creative patterns and trends
- Rapidly iterate on existing creatives and produce new variations based on performance insights
- Ensure consistency and quality of creative output across all client accounts
- Act as the central creative resource for paid media initiatives
Skills
- 2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.)
- 2+ years of experience producing both static and video ad assets
- Experience working in a performance marketing agency or DTC brand environment
- Strong understanding of paid media performance metrics (CTR, CPA, conversions, etc.)
- Proven ability to manage multiple projects and maintain high creative output
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalent
- Strong video editing and storytelling capabilities
- Experience collaborating with media buyers and/or performance teams
- Ability to function autonomously, be self-directed, and highly organized
- Excellent attention-to-detail
- Strong communication and problem-solving skills
Company Overview
Company H1B Sponsorship