[Remote] Analyst, Geospatial Intelligence- Store Clustering & Localized Assortment
Note: The job is a remote job and is open to candidates in USA. Kraft Heinz is a leading food company, and they are seeking an Analyst in Geospatial Intelligence to support store clustering and localized assortment strategies. This role involves analyzing geospatial and store-level data to provide actionable insights that enhance decision-making and drive category growth.
Responsibilities
- Analyze store-level, market-level, and geospatial datasets to support localized assortment and store clustering strategies
- Use Placer.ai and other integrated data sources to evaluate who shops a store, who lives within its trade area, and how those dynamics affect local assortment opportunities
- Support the creation and refinement of store clusters based on shopper behavior, demographic composition, trade area characteristics, and market trends
- Identify localized opportunities tied to seasonality, weather, multicultural events, temporary population shifts, and neighborhood changes
- Assist in building event-, weather-, and season-based playbooks that help teams respond to changing local demand
- Conduct incursion analysis to assess the impact of new store openings near existing locations and identify risks and growth opportunities
- Analyze trip circuit and trip mission data to better understand shopper behavior and support localized category recommendations
- Synthesize data from the Category Intelligence Platform, including GIS datasets, point-of-sale data, inventory, weather, and real-o-grams
- Build reports, dashboards, presentations, and recommendation materials for internal stakeholders, customer teams, and retail partners
- Translate analytical findings into clear, practical business implications and recommended actions
- Support testing, refinement, and scaling of localized analytics frameworks and methodologies
- Serve as a day-to-day partner to cross-functional teams using geospatial insights to support planning and execution
Skills
- Bachelor's degree in GIS, Geography, Analytics, Business, Statistics, Data Science, Economics, Marketing, or a related field
- Experience in geospatial analytics, retail analytics, category management, assortment analytics, space planning, or related fields
- Experience working with location intelligence, mobility, demographic, and store-level performance data
- Strong analytical and problem-solving skills with the ability to work across multiple data sources
- Experience translating analytical findings into business recommendations and stakeholder-ready materials
- Strong written, verbal, and presentation skills
- Working knowledge of store clustering, trade area analysis, and local market segmentation
- Strong analytical ability across shopper, mobility, demographic, and store performance data
- Ability to identify relevant local demand drivers and translate them into recommendations
- Experience creating practical analyses that support assortment and category decisions
- Strong attention to detail and ability to manage multiple projects and deadlines
- Effective collaboration and communication skills across internal and external stakeholders
- Ability to balance analytical rigor with business relevance
- Familiarity with Placer.ai or similar geospatial/mobility platforms
Benefits
- Performance-based bonus as provided by the plan terms and governing documents
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
- Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Company Overview
Company H1B Sponsorship