[Remote] Digital Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Porton Advanced is a leading CDMO/CRO specializing in advanced therapies. They are seeking a Digital Marketing Manager to collaborate with the CCO and leadership team to shape their go-to-market strategy and execute impactful marketing programs.
Responsibilities
- Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale
- Translate scientific and technical capabilities into compelling marketing narratives
- Support customer communications initiatives with strategic messaging and materials
- Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers)
- Competitive analysis, both existing and emerging
- Draws data from both internal BD data sources (e.g. SFDC) and external industry sources
- Works with CCO to inform key strategic decisions during the 5-year LRP process
- Keeps CCO and LT informed on marketing trends real time
- Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations
- Equip the commercial team with tailored content and campaigns aligned with the sales pipeline
- Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel
- Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis
- Represent the company onsite, supporting business development and technical teams
- Set up internal procedures to support conference support from the site
- Track key performance indicators (KPIs) and marketing ROI
- Regularly report insights and recommendations to optimize spend and impact
- Oversee digital presence, including website, SEO/SEM, social media, and email marketing
- Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc
- Coordinate with external digital/creative agency partners
- Other duties as assigned
Skills
- 5+ years of marketing experience, preferably in B2B life sciences, biotech, or CDMO environments
- Extraverted in the sense of external orientation into the biotech markets
- Hands-on experience in digital marketing, content creation, and event planning
- Ability to translate complex scientific/technical content into compelling marketing assets
- Strong project management and organizational skills
- Excellent communication skills — written, visual, and interpersonal
- Collaborative mindset with the confidence to lead initiatives and influence stakeholders
- Collaboration with Bora Pharmaceuticals and external marketing team
- Experience working with biotech/biopharma clients or stakeholders
- Exposure to CRM and marketing automation platforms (HubSpot, Mailchimp, Salesforce, etc.)
- Familiarity with regulatory and compliance considerations in biotech marketing
- Preference for local San Diego candidates; remote eligible
Company Overview