[Remote] Director, Marketing AI & Operations
Note: The job is a remote job and is open to candidates in USA. Cority helps customers see and prevent risks across their operations in real time. They are seeking a hands-on marketing operator to drive how AI, data, and systems influence pipeline growth and process efficiency.
Responsibilities
- Design and implement AI-driven workflows that improve campaign execution, content production, and operational efficiency
- Turn one-off AI experiments into scalable, repeatable systems the team can run independently
- Measure the impact of AI initiatives on pipeline and team productivity, and scale what works
- Lead a structured crawl-walk-run adoption model that brings the full team along
- AI workflows are embedded across the marketing team and tied to measurable efficiency gains
- See marketing as an impactful player throughout the customer acquisition process and lean in to the ideal prospect journey to create an efficient and effective experience
- Own end-to-end funnel performance, identifying and resolving breakdowns before they impact pipeline
- Ensure data integrity, tracking accuracy, and system reliability across all campaigns
- Build and maintain consistent reporting across the Marketing team that provide clear, actionable visibility into pipeline performance
- Partner with Revops to evolve tech stack, including Marketo, Salesforce, ON24, Cvent, Qualified, and Asana
- Partner with RevOps to define and standardize lifecycle stages, attribution models, and shared success metrics
- Ensure marketing’s contribution to pipeline is clearly measured and communicated
- Handle marketing-specific system configuration, troubleshooting, and reporting
- Stay current on platform capabilities to maximize value from existing tools
Skills
- 7–10+ years in B2B SaaS marketing operations or demand operations
- Deep, hands-on experience with marketing tech stack, including Marketo and Salesforce
- Proven track record improving pipeline performance through systems, data, or automation
- Experience deploying AI or automation into real marketing workflows with measurable results
- Strong understanding of demand generation, funnel mechanics, and revenue attribution
- Ability to operate both strategically and tactically and work across teams including Marketing, BDR, Revenue Operations, and GTM teams
- Experience applying LLMs to real marketing use cases
- Strong prompt design skills and ability to structure reusable workflows
- Clear point of view on build vs buy decisions
- Experience integrating AI into workflows with appropriate human oversight
- Familiarity with ON24, Cvent, Qualified, and Asana
- Applies a curiosity-driven growth mindset to identify opportunities and drive innovation across marketing systems and workflows
Benefits
- We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
- Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
- Annual fitness allowance
- Mental health support provided through access to Calm Premium meditation app and access to Talkspace
- Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs
Company Overview