[Remote] Head of Brand Design and Creative
Note: The job is a remote job and is open to candidates in USA. Wave is on a mission to make Africa the first cashless continent by building accessible financial services. The Head of Brand Design and Creative will define and lead the brand design strategy, build a high-performing creative team, and ensure brand consistency to support Wave's growth across Africa.
Responsibilities
- Define and lead Wave’s brand design strategy, ensuring it supports business objectives across all markets
- Conceive and implement scalable brand systems, guidelines, approval processes and quality standards to ensure consistency and local adaptability
- Build, structure, and lead a global team of brand designers and creative leads
- Establish clear creative processes, intake systems, prioritisation frameworks, and review cadences to improve efficiency and quality
- Partner closely with Marketing, Growth, Product and leadership to align creative output with strategic priorities
- Lead and facilitate high-level creative direction sessions and provide clear, actionable feedback that elevates the team’s work
- Collaborate and optimize relationship with external agencies, production partners, and vendors
- Set performance standards, mentor team members, and build career development paths
Skills
- 10+ years of experience in brand design or creative leadership roles
- Experience leading and scaling creative teams in high-growth environments
- Proven ability to design and implement scalable creative systems and governance frameworks
- Experience operating across multiple markets or regions
- Strong strategic thinking paired with high creative standards
- Experience managing agencies and external partners
- Fluent in English (French is a strong advantage)
- Hold a BSc/BA in advertising, fine art, design, or a relevant field
- You will be occasionally be required to travel to our operating markets
- Have successfully built and scaled creative or brand teams in high-growth, multi-market environments
- Demonstrate strong organisational leadership, with the ability to implement structured processes and operating models
- Have a proven track record of translating brand strategy into scalable systems and consistent execution
- Are experienced in cross-functional leadership and influencing senior stakeholders
- Bring experience managing external agencies and complex production workflows
- Have strong business acumen and understand how brand contributes to growth, trust, and customer adoption
- Combine high creative standards with operational rigor and accountability
Benefits
- Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country)
- 6 months of fully paid parental leave and subsidised fertility assistance
- Unlimited vacation with a 20-day minimum requirement
- $10,000 annual charitable donation matching
Company Overview
- Wave Mobile Money provides an app-based financial solution to save, transfer, and borrow money. It was founded in 2008, and is headquartered in Dakar, Dakar, SEN, with a workforce of 1001-5000 employees. Its website is https://www.wave.com.