[Remote] Head of Brand Marketing

Note: The job is a remote job and is open to candidates in USA. Foundation Partners is dedicated to building a trusted health brand and is seeking a Head of Brand Marketing to lead their efforts. The role involves overseeing brand strategy, managing campaigns, and developing influencer relationships, with a strong focus on the US market.

Responsibilities

• Brand strategy and positioning across the US market (primary) and international (secondary)
• A TV-focused upper funnel brand campaign extending to YouTube and connected video
• The full influencer and KOL function — nano through celebrity, wellness through clinical/HCP
• Earned media, PR and journalist relationships across health, wellness and consumer lifestyle
• Organic social strategy with a clear point of view on where the brand belongs
• Strategic partnerships and conference programme with measurable ROI
• The brand marketing budget — built, defended and adapted under pressure

Skills

• 8–14 years in brand marketing, at least 3 in a senior leadership role
• DTC or consumer health/wellness background is strongly preferred
• US market expertise is non-negotiable
• You set strategy and execute it personally
• You're as comfortable pulling a data report as giving creative direction
• You've inherited teams before and made them better
• You know how to build influencer programmes that perform beyond last-click
• You have existing media relationships you can activate from day one
• Startup or scale-up experience is a strong plus
• In a capital-efficient environment, prioritisation matters as much as creativity

Company Overview