[Remote] Head of Digital and Growth
Note: The job is a remote job and is open to candidates in USA. Yomali is a portfolio of fast-growing businesses in SaaS, FinTech, eCommerce, and service industries, seeking a Head of Digital and Growth to architect and lead their inbound acquisition engine. This role involves building scalable lead generation systems, optimizing marketing campaigns, and developing a high-performing growth team to drive measurable revenue growth across multiple businesses.
Responsibilities
- Build scalable B2B inbound lead generation systems
- Launch and optimize paid acquisition campaigns across:
- Meta
- YouTube
- Emerging channels
- Create landing pages, conversion funnels, nurture flows, and lead qualification systems
- Drive measurable pipeline and revenue growth across portfolio companies
- Own CAC, ROAS, conversion rates, attribution, and marketing ROI
- Build a repeatable content engine focused on authority, trust, and demand generation through:
- Video content
- Case studies
- Thought leadership
- Webinars
- Social media content
- Build and implement the modern marketing stack from scratch
- Create reporting, analytics, attribution, and tracking systems
- Continuously optimize campaigns and funnels based on performance data
- Establish scalable marketing processes and workflows
- Start as a highly hands-on individual contributor
- Hire and scale a lean, high-performing growth team over time
- Manage agencies, freelancers, AI workflows, and future internal hires
- Build a culture of experimentation, speed, accountability, and measurable outcomes
- Audit current marketing landscape across portfolio companies
- Define ICPs, positioning, funnels, and GTM priorities
- Launch initial acquisition experiments
- Build strategic roadmap for scalable growth
- Lead generation engines producing qualified inbound pipeline
- Positive ROI established within at least one business unit
- Website and brand transformation underway
- Marketing stack fully operational and measurable
- Predictable inbound pipeline across portfolio companies
- Strong SEO and social growth
- Clear authority positioning in target markets
- High-performing growth team established
- Marketing operating as a measurable revenue engine
Skills
- Proven success building B2B growth and lead generation systems
- Hands-on paid media buying experience
- Deep understanding of funnels
- Deep understanding of attribution
- Deep understanding of conversion optimization
- Deep understanding of lead qualification
- Deep understanding of performance marketing
- Experience driving measurable revenue impact through marketing
- Strong storytelling and communication skills
- Ability to operate autonomously in fast-moving environments
- Comfortable building from zero with limited structure
- Experience within SaaS, FinTech, eCommerce, or digital-first businesses
- Experience scaling marketing teams from 0 → 1
- Strong LinkedIn or personal brand presence
- Familiarity with AI tools, automations, and modern growth workflows
Benefits
- Executive-level autonomy
- Direct access to the CEO and portfolio leadership
- Opportunity to build across multiple growing businesses
- Ability to create a marketing function from a true blank canvas
- High-trust environment with strong leadership support
- Significant investment already committed toward growth
- Rare opportunity to architect a portfolio-wide growth engine
- Massive ownership and visibility
- Opportunity to build and scale your own marketing organization
- Direct impact on company growth and revenue
- Exposure across SaaS, FinTech, eCommerce, and services businesses
- Long-term executive growth opportunity
Company Overview