[Remote] Marketing Manager
Note: The job is a remote job and is open to candidates in USA. WuXi AppTec is looking for a Marketing Manager with well-rounded skills based in the greater San Diego area. The Marketing Manager plays a key role in crafting and executing the company’s marketing strategy, responsible for marketing planning, managing tradeshow and event activities, contributing to digital marketing initiatives, and ensuring effective CRM utilization.
Responsibilities
- Participate in marketing strategic planning and turn marketing strategies into actional marketing plans aligned with business goals
- Monitor industry and market trends, customer needs, and competitive insights
- Collaborate with leadership, content, scientific and sales teams to align messaging and priorities
- Initiate marketing campaigns and track effectiveness
- Plan, coordinate, and execute all aspects of tradeshows, conferences, and customer events in assigned areas
- Manage booth materials, logistics, vendor relationships, and onsite execution
- Responsible for accurate and prompt lead collection, entry into CRM, assignment to sales and marketing follow-up
- Develop pre‑ and post‑event marketing promotions to maximize lead generation and follow‑up
- Track event performance and recommend improvements for future participation
- Contribute to digital marketing initiatives by working with dedicated content and digital marketing resources, including website content, SEO, paid media, email marketing, and social media
- Manage content calendars to enhance brand awareness and lead generation
- Monitor digital analytics and optimize campaigns for performance and engagement
- Serve as a member of the CRM team; develop workflows, segmentation strategies, and reporting dashboards for assigned areas
- Use CRM insights to refine marketing campaigns, nurturing effectiveness, and user behavior, and improve customer lifecycle management
- Support user adoption of HubSpot and Salesforce processes through documentation and operational guidance
- Analyze campaign, channel, and funnel performance across systems
- Provide performance summaries explaining results, drivers, and optimization opportunities
- Support post-campaign reviews and retrospectives to identify learnings and process improvements
- Maintain recurring reports and dashboards
- Work closely with marketing, sales, and BU teams to support campaign execution and lead management
- Monitor feedback related to marketing engagement and effectiveness for continuous improvement
- Conduct other functions as assigned
Skills
- Bachelor's degree in Marketing, Communications, Business, Life Sciences, or Chemistry
- 3–7 years of experience in marketing, with exposure to planning, digital marketing, and event management
- Excellent communication, writing, and presentation abilities
- Strong project management and organizational skills
- Based in the greater San Diego area
- Experience with CRM platforms (e.g., Salesforce, HubSpot)
- Experience in the life science, pharmaceutical development or medical device sectors
- Strong analytical skills and mindset
- Ability to balance strategic thinking with hands‑on execution
Company Overview