[Remote] Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. They are seeking a Marketing Manager to develop and execute inbound digital campaigns, manage various marketing strategies, and ensure alignment with firm brand standards and messaging.
Responsibilities
- Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team
- Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies
- Own HubSpot campaign setup, tracking, workflows, attribution, and reporting
- Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI
- Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation
- Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points
- Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences
- Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content
- Lead the development of case studies and client success stories
- Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation
- Ensure all materials align with firm brand standards and messaging
Skills
- Bachelor's degree in marketing, communications, business, or related field
- 5+ years of B2B marketing experience
- Strong HubSpot and WordPress experience required
- Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting
- Excellent writing, editing, communication, and project management skills
- Ability to manage multiple campaigns and stakeholders at once
- Experience in professional services, accounting, advisory or financial services preferred
- Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred
Benefits
- Generous paid time off
- Comprehensive medical, dental, and vision coverage, plus life and disability insurance
- 401(k) retirement savings plan
- Paid holidays, including a firmwide winter break (December 24 6 January 1)
- Paid parental leave (available after one year of service)
- Mentorship and career development programs
- CPA exam support to help you succeed on the path to licensure
- Firm-sponsored events and spontaneous team activities
- Celebrations to mark milestones like the end of busy season and the holidays
Company Overview