[Remote] Marketing Paid Consultant - Attribution, MMM & Experimentation
Note: The job is a remote job and is open to candidates in USA. LinkedIn is seeking experienced marketing measurement and growth analytics professionals to provide expert insights for a project in their AI Marketplace. The role involves completing a one-time, paid, project-based interview focusing on various marketing methodologies such as attribution modeling and experimentation.
Responsibilities
- Choosing attribution, MMM, incrementality, and testing approaches for different business decisions
- Assembling and validating spend, exposure, conversion, and outcome data across channels
- Designing statistically sound A/B or multivariate tests with clear hypotheses, guardrails, sample size, and duration
- Translating model or experiment output into budget, creative, channel, or programme recommendations
- Explaining workflows specifically within: attribution modelling, marketing-mix modelling, incrementality testing, and experiment design workflows
Skills
- 8+ years in marketing measurement, growth analytics, experimentation, attribution, or marketing data science
- Direct, hands-on experience in attribution modelling, marketing-mix modelling, incrementality testing, and experiment design workflows
- Experience making or influencing decisions related to model choice, data inclusion, validation method, statistical thresholds, guardrails, experiment roadmap, and actionability criteria
- Familiarity with tools such as: R, Python, SQL, Google Analytics, Adobe Analytics, Meta/Google/LinkedIn Ads data, Snowflake, BigQuery, Tableau, Optimizely, VWO
- Strong ability to clearly explain workflows, decisions, and reasoning
- Experience owning or directly executing these workflows in a real production environment
- Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow
Benefits
- Remote
- Participants will be paid for completing a recorded AI-led video interview
- Participants will control their own schedule
- May participate in other opportunities as they choose
Company Overview