[Remote] Product Marketing Consultant

Note: The job is a remote job and is open to candidates in USA. Fluvio is a leading product marketing consultancy that partners with high-growth companies to scale strategy and lead go-to-market efforts. They are seeking a Product Marketing Consultant to conduct market research, develop product positioning, and collaborate with teams to create effective marketing strategies.

Responsibilities

• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
• Develop product positioning, value propositions and messaging that resonates with the buying audience and produce the source messaging blueprint
• Define the market opportunity; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Collaborate with marketing peers and resources to produce relevant content for target buyers
• Develop the competitive comparison guide for use in positioning against similar offerings from competitors
• Collaborate with sales enablement and to produce a sales enablement plan and tools
• Enable sellers and coordinate the development of sales content and activities for direct and indirect sales
• Manage GTM launch planning and orchestrate execution of the commercial release of a product
• Work closely with product teams to establish key product requirement needs based on market feedback
• Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so
• Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so
• Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
• Conduct and consolidate research including surveys, interviews and analyze results to form a cohesive view of the customer

Skills

• 5-8 years product marketing experience within technology/SaaS
• Diverse experience with an ability to jump into an industry/vertical and adapt quickly
• Strong writing, communication, presentation development and delivery skills
• Comfortable performing qualitative and quantitative data analysis
• Proven success in creating value propositions and client-facing messaging strategies
• Demonstrated storytelling ability: creating stories for inspiring customers and enabling sales teams with product materials, demos, and value-based narratives
• Excellent skills in gathering, synthesizing, and analyzing internal and external research and organizing these insights into content that can be utilized across channels

Benefits

• Discretionary performance bonus tied to individual performance and firm growth
• 401(k) with 3% company match + profit sharing through Vanguard
• Health, Dental, and Vision insurance
• Unlimited PTO - be an owner, produce great work, and be empowered.

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