[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Varonis is a company that secures AI and the data that powers it. As a Product Marketing Manager, you will shape how the leading platform is brought to market, manage product messaging, and analyze customer feedback to refine strategies.
Responsibilities
- Own product messaging, positioning, and market narrative
- Dig into the technical details: be confident demoing the platform, ask questions of product, and serve as the SME for sales questions, RFPs, etc
- Deeply understand your product line: buyer personas, use cases, differentiation, and value
- Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders
- Continuously refine messaging based on real‑world feedback from customers, prospects, and the field
- Run the product like a business (GM mindset)
- Get out in the field and talk to customers and prospects firsthand
- Work with the sales teams and listen to calls to understand buying objections, deal friction, and what truly resonates
- Analyze wins and losses to identify patterns, competitive gaps, and messaging improvements
- Create content that drives revenue
- Own and create core product marketing assets including:
- Datasheets, solution briefs, and web content
- Sales decks and talk tracks
- Thought leadership content, buyer’s guides, and POV pieces
- Case studies
- Lead product launches end to end
- Own the full lifecycle of product launches—from messaging strategy and launch planning to market rollout
- Work closely with Product Management to understand what’s shipping and why it matters
- Partner with Enablement to ensure Sales, Marketing, and Customer‑facing teams are fully enabled
- Build proof and customer evidence
- Own case studies and customer stories for your product line:
- Identify strong candidates from wins and from partnering with Customer Marketing
- Interview customers to extract value and outcomes
- Partner with Customer Advocacy to turn stories into scalable sales and marketing assets
- Be the competitive and market intelligence engine
- Stay up to date on the competitive landscape for your product area
- Partner with the Competitive team to ensure battlecards, objection‑handling frameworks, and market-facing competitive documents are current and compelling
- Support Sales on high‑stakes, competitive deals with sharp, credible messaging
Skills
- 3+ years of product marketing experience in B2B technology, preferably in data security, DSPM, DLP, or database activity monitoring (DAM)
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- Technical aptitude and an innate curiosity for figuring things out
- A bias for action with a track record of taking projects from idea to execution to results
- An AI-first mentality where you are constantly experimenting and looking to build efficiency
- Camaraderie with teammates and a collaborative drive to succeed
Benefits
- This position is remote with occasional travel to Varonis offices and to corporate tradeshows.
- Regular remote meetings with colleagues with Israel is required.
Company Overview