[Remote] Retail Media Buyer
Note: The job is a remote job and is open to candidates in USA. Pinckney Hugo Group is seeking a Retail Media Buyer to support national CPG clients across leading retailer media platforms. This hands-on role involves building, activating, optimizing, and reporting on campaigns across retail media ecosystems, while collaborating with various internal teams to develop effective media programs.
Responsibilities
- Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H-E-B, Albertsons, and Publix
- Build and manage campaigns across:
- Retail Search (Sponsored Products / Keyword Bidding)
- Onsite Display (Banner, PDP, Category placements)
- Offsite Media (Programmatic, social extensions, audience targeting)
- Perform hands-on campaign setup, trafficking, bid management, and optimization within each platform
- Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
- Partner with Shopper Marketing to align media strategies with in-store, ecommerce, and promotional initiatives
- Analyze performance data to identify trends, insights, and optimization opportunities
- Develop reporting and dashboards highlighting ROAS, ROI, new-to-brand shoppers, and incrementality
- Communicate performance, insights, and recommendations to internal teams and clients
- Stay current on retail media trends, beta opportunities, and platform changes
Skills
- 3+ years of experience in digital media buying with direct retail media platform experience
- Executes campaigns independently with guidance
- Contributes to optimization and reporting
- Hands-on experience with one or more: Walmart Connect, Kroger, Meijer, H-E-B, Albertsons, Publix
- Strong understanding of: Retail search and keyword strategy, Onsite display formats and audience targeting, Offsite retail media extensions
- Proven ability to manage budgets and optimize toward performance KPIs
- Strong analytical skills with ability to translate data into actionable insights
- Excellent communication, organization, and attention to detail
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Experience working with CPG brands strongly preferred
Benefits
- Hybrid work – split your week between working in our office or at home
- Generous PTO policy, including flex time
- Paid parental leave
- Medical, vision, dental benefits
- Resources for savings and investments such as our 401(k) plan with company match
- Company-sponsored events and swag
- Dog friendly work environment
- Opportunities to learn, develop, network, and connect
Company Overview
Company H1B Sponsorship