[Remote] Senior Analyst, Social Media Insights
Note: The job is a remote job and is open to candidates in USA. Real Chemistry is looking for a Senior Analyst, Social Media Insights to join their growing team. This role involves designing methodologies for consultative research, analyzing market trends, and developing competitive analyses across various media channels, while ensuring comprehensive reporting for pharmaceutical clients.
Responsibilities
- Manage, organize, and code a variety of data effectively and efficiently (data may include qualitative interview transcripts, social media, earned media, investor and analyst coverage reports, and press releases)
- Build keyword-based queries to collect data
- Analyze large-scale conversations across social listening platforms to identify trends, unmet needs, and shifts in perception across the treatment journey for patients and providers
- Track competitor messaging, share of voice, and campaign strategies to identify whitespace and differentiation opportunities
- Work with a larger project team to synthesize research into comprehensive analytics reports that will guide our pharmaceutical clients’ communications strategies
- Collaborate cross-functionally with integrated teams
- Help us to ensure we are systematizing our processes and leveraging proprietary tools and software to be as efficient as possible
Skills
- Bachelor's degree at an accredited college or university
- 1-3 years of experience, with a majority in at least one of the following areas: healthcare/pharmaceutical marketing/PR/advertising, strategic planning, digital/social strategy, digital/social analytics, social listening, primary/syndicated research
- General understanding of the digital and social media landscape and passion for social media analysis
- Familiarity with basic keyword development and/or Boolean query building
- Familiarity with social, digital, and analytics platforms such as Brandwatch, Quid, Meltwater or Muck Rack
- Ability to turn complex, unstructured data into a clear narrative that can be presented to technical and non-technical stakeholders alike
- Proficiency in turning findings into concise, slide-ready outputs with clear business implications
- Proficient in Microsoft Office tools such as PowerPoint, Excel and Word
- Experience using generative AI tools such as ChatGPT, Gemini, and Copilot
Benefits
- Free snacks to keep you running all day long
- Generous holiday and paid time off
- Options for private medical, dental, and vison plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Office locations in cities in the US, UK, and Europe
- Expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients for employees who are within an hour of one of our offices
- Regions where people work remotely but come together quarterly for collaboration, culture and learning opportunities
Company Overview