[Remote] Senior Paid Media Specialist
Note: The job is a remote job and is open to candidates in USA. Etna Interactive is a digital marketing agency with a 25-year legacy of helping elective healthcare practices grow. They are seeking a full-time, fully remote Senior Paid Media Specialist to drive client success through data-driven paid media campaigns, collaborating with various teams to optimize and report on campaign performance.
Responsibilities
- Learn and apply our predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
- Lead the development of strategic paid media campaigns, aligning them with client goals to deliver high-impact results
- Drive continuous optimization, managing and enhancing campaigns across platforms to maximize client ROI
- Consult with clients and teams to ensure paid media efforts integrate with broader marketing strategies, serving as a knowledgeable and reliable client partner
- Mentor junior team members and collaborate across departments, sharing expertise and fostering a high-performing team environment
- Monitor and report on KPIs and adjust strategies based on performance insights
Skills
- Bachelor's degree in Marketing, Advertising, or Business
- 4+ years of relevant experience managing paid media campaigns, including at least 2 years in an agency setting
- Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels
- Solid technical foundation, with expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs, and certifications in Google AdWords, Google Analytics, and Meta
- Exceptional communication and organization skills; can clearly communicate data insights, client updates, and campaign recommendations
- Enjoys mentoring junior team members and is comfortable engaging with clients on calls when needed
- Familiarity with HIPAA is a plus, given our focus on healthcare
Benefits
- 100% employer-sponsored medical coverage
- 401(K) with matching
- Employer-sponsored long-term disability insurance
- Progressive PTO system
Company Overview