[Remote] Senior Program Manager – Channel Incentives & Platform Adoption
Note: The job is a remote job and is open to candidates in USA. Broadcom is seeking a Senior Program Manager to support and scale their global partner ecosystem, focusing on customer lifecycle and adoption of the VCF platform. The role involves enabling Partner Account Directors and partners to drive onboarding, adoption, expansion, and renewals of VCF and add-on solutions while delivering operational excellence across partner programs and incentives.
Responsibilities
- Design and optimize operational processes that enable PADs and partners to drive customer lifecycle outcomes (onboarding, adoption, expansion, renewals) for the VCF platform and add-ons
- Translate VCF platform adoption goals into programmatic workflows, tools, and KPIs that support PAD execution
- Enable partners with the tools, processes, and guidance required to deliver VCF deployment, expansion, and ongoing consumption
- Track and provide visibility into partner-led customer outcomes, including VCF adoption, add-on attach, usage, and retention
- Operationalize partner programs aligned to VCF platform adoption and expansion, in support of PAD-led partner strategies
- Partner closely with the incentives/program lead to execute rebates, activity-based incentives, and adoption programs
- Own end-to-end incentive operations including tracking, validation, accruals, and payout execution, ensuring accuracy and auditability
- Ensure alignment with Finance on forecasting, accruals, and payout governance
- Drive simplification and automation of incentive structures and claims processes
- Build and maintain executive dashboards and KPI reporting to provide PADs with clear visibility into partner performance and VCF lifecycle metrics
- Develop and operationalize PAD scorecards, ensuring consistent measurement of partner performance and accountability
- Deliver insights that help PADs identify risks, prioritize actions, and drive partner performance improvements
- Standardize reporting across systems (CRM, partner platforms, BI tools)
- Leverage AI and automation to enhance PAD effectiveness, including forecasting, adoption insights, anomaly detection, and workflow automation
- Implement AI-driven use cases such as: Predicting VCF adoption and renewal risk, Identifying expansion and add-on opportunities, Improving incentive targeting and effectiveness
- Drive automation to reduce manual effort and increase speed and accuracy
- Manage and enhance partner and operational platforms (partner portals, incentive systems, certification and performance tools) to support PAD execution and lifecycle visibility
- Ensure data integrity and consistency across CRM, finance, certification, and partner systems
- Partner with Sales, Customer Success, Marketing, Finance, Legal, and IT to align on VCF adoption goals and program execution
- Manage third-party vendors supporting channel programs, ensuring performance and compliance
Skills
- 12+ years of experience in Channel Operations, Partner Operations, or Sales Operations
- Strong understanding of partner-led customer lifecycle models (reseller and services)
- Experience supporting field sales or partner-facing roles (e.g., PADs, account teams) with data, tools, and operational processes
- Experience with partner programs, incentives, rebates, and payout operations
- Strong analytical skills with experience building dashboards and KPI frameworks (e.g., Tableau, Power BI)
- Experience applying AI, automation, or advanced analytics in an operations environment
- Strong project, process, and change management capabilities
- Bachelor's degree required
Benefits
- Sales Incentive Commission in accordance with relevant plan documents and salary
- Competitive new hire equity grant and annual equity awards, directly connecting your success to the company's growth
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company paid holidays
- Paid sick leave and vacation time
- The company follows all applicable laws for Paid Family Leave and other leaves of absence
Company Overview
Company H1B Sponsorship