[Remote] SEO Content Writer
Note: The job is a remote job and is open to candidates in USA. Inspira Education Group is one of the fastest-growing edtech startups in the US, aiming to democratize access to high-quality coaching for students worldwide. The SEO Content Writer will create and optimize engaging content to attract and convert prospective students across various platforms, collaborating closely with SEO strategists and subject matter experts.
Responsibilities
- Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies
- Collaborate with the SEO team to optimize content and complete any special projects
- Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals
- Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
- Stay up to date on the latest developments, trends, and data around the future of higher education
- Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment
Skills
- 2+ years of experience in copywriting and editing
- Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
- Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
- Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
- Exceptional research skills and ability to absorb complex topics and produce targeted content
- Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content
- Strong collaboration skills
- Superior attention to detail and a stickler for accurate grammar
- Ability to multitask and meet tight deadlines
- Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards
- Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
- Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing
Benefits
- Health, dental, and vision insurance, base plans 100% employer paid
- Flexible paid time off (PTO) and paid holidays
- 401(k) with company match
Company Overview