[Remote] Shopper Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. They are seeking a Shopper Marketing Manager to provide coverage during a maternity leave and support ongoing marketing initiatives across key retail accounts.
Responsibilities
- Own shopper marketing execution across 1 to 3 key retailers such as Costco, Sam’s Club, Walmart, and Target, supporting both in-store and digital campaigns end-to-end
- Partner closely with Sales leadership and retail or broker teams to align on promotions, merchandising, and cross-channel strategy
- Lead in-store initiatives including displays, demos, and signage, while supporting digital efforts such as retail media, search, PDP optimization, and programmatic campaigns
- Manage a large vendor ecosystem of 30 to 40 partners, including agencies, demo teams, and contractors, ensuring strong communication and performance tracking
- Drive reporting, weekly recaps, and cross-functional collaboration to monitor campaign performance and inform broader shopper marketing strategy
Skills
- Strong shopper marketing experience, ideally supporting retail accounts in a CPG environment
- Proven ability to collaborate cross-functionally with Sales teams, brokers, agencies, and retail partners
- Execution-focused mindset with the ability to manage multiple campaigns while analyzing performance and driving insights
- Strong project and vendor management capabilities
- Advanced proficiency in Excel and PowerPoint for tracking, reporting, and presenting insights
- Ability to analyze campaign performance and translate data into actionable recommendations
- Comfortable managing multiple timelines and priorities in a dynamic environment
- Background working with major retailers such as Costco, Walmart, Target, or Sam's Club
- Experience with both in-store activations and retail media networks
- Familiarity with fast-paced, high-growth consumer brands
Benefits
- Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.
- Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.
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