Sales Development Representative — K-12 EdTech, East Coast Remote
ReadTheory is hiring an SDR to help us grow our K–12 school and district sales team. This is a remote East Coast role for someone who enjoys outbound sales, is comfortable calling and emailing school leaders, and wants a real path toward an Account Executive role. You’ll help introduce educators to a reading comprehension platform used by millions of students and teachers, while working closely with sales leadership to refine messaging, build pipeline, and improve our outbound motion.
What You'll Do
In this role, you’ll be responsible for starting new conversations with school and district leaders and helping turn those conversations into qualified sales opportunities. You will Lead outbound outreach across email, phone, and LinkedIn Manage inbound and outbound leads Run initial discovery calls and introductory walkthroughs Qualify prospects and book strong demos for Account Executives Work with sales leadership to test messaging and improve outreach strategy Use CRM and sales engagement tools to stay organized and manage pipeline Represent ReadTheory at select education events and conferences Help shape our SDR playbooks, processes, and best practices What We're Looking For 2+ years of SDR or BDR experience, with EdTech experience required Comfort with cold calling, prospecting, and starting conversations with new people Clear, confident communication over email, phone, and video calls Strong organization and follow-through Experience using a CRM and sales engagement tools Curiosity about education, literacy, and student learning A growth mindset and interest in developing into an Account Executive role Why This Role This is a good fit for someone who wants more than a narrow SDR seat. You’ll have room to influence messaging, improve process, work closely with leadership, and build the foundation for a future AE role. You’ll also be selling a product with real reach in K-12 education. ReadTheory is already used by millions of students and teachers, and your work will help more schools bring stronger reading practice to their classrooms. To apply, please send your resume to [email protected].