Senior Director Marketing (m/w/d)
Company Description
ABOUT LGC AXOLABS: Axolabs specialises in a new class of drugs whose active ingredients are chemically derived from DNA or RNA. They are called oligonucleotide or nucleic acid therapeutics. We use our many years of expertise to help our clients make them a success. Some of these drugs have already been approved and are being used successfully against diseases that were previously untreatable in some cases. New drugs from this class are added every year. We believe in Science for a Safer World and are currently seeking candidates who are up for the challenge of operating in a high-growth, purpose-driven organization. LGC Axolabs is located in Petaluma, US, Kulmbach and Berlin, Germany.
Job Description
We are seeking an experienced and strategic marketing leader to drive the overall marketing vision, positioning, and execution of our business. This is a senior leadership role for a broad marketing generalist rather than a specialist in a single discipline. The successful candidate will be responsible for developing and executing integrated marketing strategies across product marketing, go-to-market activities, customer communication, corporate messaging, digital channels, and web presence. The role requires a strong balance of strategic thinking and hands-on execution, working closely with scientific-, business development-, and executive leadership teams.
Key Responsibilities
Go-to-Market Leadership Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo, and further business initiatives. Partner with the Business Development team to ensure successful market penetration and development. Develop value propositions, messaging frameworks, and competitive positioning. Marketing Strategy & Leadership Develop and execute the company's overall marketing strategy aligned with business objectives. Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities. Lead and coordinate marketing activities across multiple channels and stakeholder groups. Establish marketing priorities, budgets, KPIs, and performance metrics. Portfolio Marketing Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging. Conduct market, customer, and competitor analyses to identify opportunities and risks. Digital Marketing & Web Presence Oversee the company's website strategy, content, and user experience. Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and social media. Ensure that digital channels effectively support lead generation, customer engagement, and brand visibility. Continuously optimize web performance. Cross-Functional Collaboration Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams. Serve as a central marketing partner across the organization. Manage external agencies, consultants, and marketing vendors as required.
Qualifications
Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field. Significant experience in senior marketing leadership roles. Proven success in developing and executing integrated marketing and go-to-market strategies. Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement. Strong strategic thinking combined with a hands-on, execution-oriented mindset. Excellent communication and stakeholder management skills. Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable. Additional Information ABOUT LGC: LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range. OUR VALUES PASSION CURIOSITY INTEGRITY BRILLIANCE RESPECT EQUAL OPPORTUNITIES LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership. For more information about LGC, please visit our website www.lgcgroup.com #scienceforasaferworld Work Arrangement: Remote Department: Commercial