Senior Marketing Measurement & Analytics Lead
Job Description:
- Define how marketing and customer data is captured, structured, modeled, and reported across the organization
- Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle marketing, affiliate, social, website, and revenue analytics
- Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution
- Establish source-of-truth logic for key business metrics including: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV), Funnel conversion rates, Retention metrics, Payback period, Channel performance and contribution
- Identify gaps in tracking, reporting, attribution, and data quality
- Partner with leadership to prioritize analytics initiatives based on business impact
- Define analytics requirements across the marketing data lifecycle
- Collaborate with data engineers and developers on:
- Event tracking architecture
- Attribution persistence
- Identity resolution and customer stitching
- Data ingestion pipelines
- Reporting-ready data models
- Revenue reconciliation
- Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments
- Ensure marketing and product data can be accurately joined across systems
- Own event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiences
- Partner with developers to ensure accurate implementation of:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel and Conversions API (CAPI)
- Google Ads tracking
- Hyros and attribution platforms
- Intercom and customer engagement tools
- Maintain UTM governance and campaign naming conventions
- Ensure click IDs and attribution parameters are captured and persisted correctly
- Build or oversee dashboards and reporting systems using:
- Tableau
- Looker Studio
- Power BI
- Similar BI and analytics platforms
- Create reporting frameworks and executive KPI dashboards
- Translate complex analytics findings into clear business insights and recommendations
- Support weekly and monthly business reviews with actionable reporting narratives
- Create QA processes for analytics implementation and reporting accuracy
- Monitor tracking integrity and proactively identify anomalies or reporting discrepancies
- Maintain analytics documentation and reporting standards
- Ensure stakeholders understand limitations or directional nature of data when applicable
Requirements:
- 5+ years of experience in:
- Marketing Analytics
- Growth Analytics
- Marketing Operations
- Marketing Measurement
- Business Intelligence
- Data Analytics
- Strong understanding of digital marketing measurement across paid, organic, affiliate, lifecycle, and web analytics channels
- Experience working with BigQuery or similar cloud data warehouse technologies
- Experience defining reporting-ready datasets, business logic, and KPI frameworks
- Strong understanding of:
- Attribution modeling
- Identity resolution
- Customer journey analytics
- Funnel analysis
- Marketing ROI measurement
- Experience partnering with engineering, product, and data teams
- Ability to write analytics requirements and translate business needs into technical specifications
- Experience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker Studio
- Strong communication and stakeholder management skills
- Must overlap with North American working hours (ET preferred)
Benefits:
- Join a fast-growing fintech and trading ecosystem
- High-impact role with visibility across leadership, product, and marketing
- Opportunity to shape the company’s long-term measurement and analytics foundation
- Remote-first environment with strong ownership and autonomy
- Work alongside a highly collaborative and fast-moving team