[Remote] Associate Director, Paid Media

Note: The job is a remote job and is open to candidates in USA. SmartBug Media is a company committed to delivering measurable results for businesses, specializing in AI-driven media. The Associate Director, Paid Media will oversee client relationships and internal paid media strategy, manage a team, and collaborate to ensure revenue growth and retention across franchise accounts.

Responsibilities

• Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands
• Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands
• Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors
• Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors
• Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery
• Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands
• Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance
• Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation
• Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors

Skills

• 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads
• 2+ years of client-facing experience, preferably in an agency setting
• 1+ year of direct people management experience
• Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
• Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.)
• Deep understanding of B2B and/or B2C marketing funnel strategies
• Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution
• Google Ads certifications and other relevant paid media platform certifications
• Bachelor's degree in marketing, business, or a related field preferred
• Strong ability to define and guide paid media strategy
• Proven success in leading, coaching, and developing teams
• Skilled at managing high-level client and corporate relationships
• Focused on revenue goals and performance metrics
• Works effectively across internal teams and with Directors/Senior Directors

Company Overview