[Remote] Web Content Specialist
Note: The job is a remote job and is open to candidates in USA. Orpine Inc, an Inc 5000 Company, is seeking a Web Content Specialist to execute and scale web content within an established content model. The role involves collaborating with various stakeholders to ensure content consistency, accessibility, and alignment with institutional standards across a multi-site environment.
Responsibilities
- Develops and scales content using predefined templates, components, and content models
- Translates stakeholder-provided information into clear, concise, and structured web content aligned to brand and UX standards
- Works in close coordination with UX strategists to ensure content aligns with approved page structures, user flows, and design intent
- Partners with OIT to ensure content is implemented correctly within technical constraints, CMS functionality, and system integrations
- Ensures all content meets WCAG 2.1 AA / 2.2 AA accessibility standards, including heading structure, link clarity, and alternative text
- Applies established taxonomy, tagging, and metadata standards to support search and content discoverability
- Partners with Marketing/Communications to ensure content aligns with approved messaging and campaigns
- Supports large-scale content efforts, including site updates, migrations, and content clean-up initiatives
- Reviews and edits content for clarity, consistency, and adherence to content standards
- Identifies gaps, inconsistencies, or risks in content and escalates appropriately, does not redefine structure independently
- Works within defined governance workflows and publishing processes, including approvals and version control
- Maintains content accuracy through ongoing updates and periodic reviews
- Supports training and guidance for distributed content contributors as needed
Skills
- Bachelor's degree in communications, Marketing, English, or related field… or equivalent experience
- 3–5 years of experience in web content publishing, digital content, or CMS-driven environments
- Experience working within a CMS (e.g., WordPress or similar) using structured templates and components
- Strong writing and editing skills with the ability to produce clear, concise, user-focused content
- Experience applying accessibility best practices (WCAG 2.1 AA / 2.2 AA) in content creation
- Familiarity with SEO fundamentals, including metadata, headings, and internal linking
- Familiarity with GEO (Generative Engine Optimization) and/or AIO (AI Optimization) as it relates to improving visibility within AI search engines, Large Language Model (LLM) training datasets, and AI-powered conversational answer engines
- Ability to follow and apply established content standards, taxonomy, and governance models
- Experience working with cross-functional stakeholders, including UX, Marketing, and IT teams, in a structured delivery environment
- Basic experience with HTML and CSS
- Strong attention to detail and ability to manage high-volume content updates across multiple sites
- Experience working with tools such as Figma and Slickplan to interpret page structures, workflows, and content organization
- Experience working in higher education or similarly complex, decentralized organizations preferred
Company Overview