SEO & AEO (GEO) Associate
Avenue Z is a marketing agency focused on AI-driven marketing and performance media. They are seeking an SEO & AEO Associate to support and execute search engine optimization strategies across client accounts, improving website visibility and driving organic traffic. The role involves collaboration with various teams and the implementation of best practices in both SEO and AEO.
Responsibilities
- Assist in the development and implementation of SEO strategies for a variety of clients and industries
- Conduct keyword research and competitive analysis to identify growth opportunities
- Optimize website content, meta tags, and landing pages for targeted keywords and improved rankings
- Support technical SEO efforts such as improving site speed, implementing schema markup, and addressing crawl/indexing issues
- Develop backlinking strategies that align with client goals. Outreach is not required
- Stay current on SEO trends, Google algorithm updates, and emerging tools
- Assist in the development and implementation of AEO (GEO) strategies for a variety of clients and industries
- Follow our award-winning and proprietary Prompt Research process and Competitive Research processes to establish prompt strategies and identify Client growth opportunities
- Develop comprehensive AEO LLM Analyses and quarterly blueprints for client success to drive visibility for prioritized prompts
- Optimize website content, meta tags, and landing pages for targeted prompts and improved rankings
- Collaborate with content writers, organic social marketers, and PR associates on the alignment of their strategies into AEO best practices and client-needs. Support technical AEO efforts such as improving site speed, implementing schema markup, and addressing crawl/indexing issues
- Use tools like Google Analytics, Google Search Console, SEMrush, Peec, Profound, Writesonic, Azoma (or similar platforms) to track performance and generate reports
- Monitor rankings, traffic trends, and KPIs to assess campaign success and uncover optimization opportunities
- Provide insights and actionable recommendations to senior team members or clients based on data analysis
- Work closely with content, development, and paid media teams to align SEO & AEO initiatives with broader digital strategies
- Support content planning and development from an SEO perspective, including topic research and keyword mapping
- Help QA website changes, track tag implementation, and support cross-functional testing and optimizations
Skills
- 1–3 years of experience in SEO
- Up to 1 year of AEO (GEO) experience
- Experience with Digital PR
- Experience with Google Analytics
- Experience with Google Tag Manager
- Experience with Shopify
- Strong understanding of core SEO concepts including keyword research, technical SEO, and content optimization
- Excellent attention to detail, time management, and communication skills
- Enthusiasm for learning and staying ahead of SEO trends
- 1–3 years of hands-on SEO experience, preferably in an agency or multi-client setting
- Familiarity with tools like Google Analytics, Google Tag Manager, Google Search Console, SEMrush, Ahrefs, or Screaming Frog
- Experience with AEO / GEO platforms like Azoma, Peec, Profound, and/or Writesonic is a bonus
- Experience with Shopify, WordPress, or other CMS platforms is a bonus
Benefits
- Medical, Vision and Dental Plan
- 401(k) Plan + 4% Employer Match
- Unlimited PTO
- Professional Development Stipend
- Flexible Working Hours
- Hybrid & Collaborative Environment
- Company-Wide & Team Events
Company Overview