[Remote] Digital Marketing Program Manager
Note: The job is a remote job and is open to candidates in USA. Dice is seeking a Digital Marketing Program Manager (AI Search Strategist) to support their Generative Engine Optimization and Answer Engine Optimization strategy. This role involves improving brand visibility across AI-powered search platforms and collaborating with various marketing teams to enhance content strategies and drive measurable business outcomes.
Responsibilities
- Analyze AI search performance, citations, and content gaps, translating findings into prioritized optimization recommendations
- Execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives to improve visibility across AI-powered search and answer platforms
- Partner with Content Marketing, Growth Marketing, Product Marketing, Brand Marketing, and Communications teams to develop AI-friendly content strategies
- Optimize digital content using SEO and AI search best practices to improve discoverability and citation quality
- Monitor AI search trends, algorithm updates, and emerging best practices, recommending ongoing optimization opportunities
- Collaborate with the AEO Project Manager to prioritize initiatives, manage workstreams, and ensure timely execution
- Evaluate competitive performance and brand presence across AI search platforms, identifying opportunities to improve authority and visibility
- Measure AI search visibility metrics and prepare executive-ready reports, insights, and recommendations for stakeholders
- Support continuous improvement efforts through experimentation, testing, and performance analysis
Skills
- 3+ years of experience in SEO, content strategy, digital marketing, or a related field
- Demonstrated knowledge of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-powered search ecosystems
- Experience optimizing digital content for traditional search engines and AI-powered answer platforms using SEO best practices
- Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations
- Experience using SEO and analytics platforms such as: Google Search Console, Google Analytics, Semrush, or similar SEO and analytics tools
- Excellent written and verbal communication skills with the ability to collaborate across cross-functional teams
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, or a related field (or equivalent professional experience)
- Experience with Profound or a comparable AI search intelligence platform
- Experience measuring AI search citations, visibility, and authority
- Familiarity with emerging AI search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews
- Passion for staying current on evolving AI search trends and digital marketing innovations
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