[Remote] Lead Marketing Campaign Management
Note: The job is a remote job and is open to candidates in USA. Humana Inc. is a leading U.S. healthcare company that focuses on delivering care and services for better health outcomes. They are seeking a Lead Marketing Campaign Management professional to oversee and implement direct response marketing campaigns aimed at increasing sales and awareness for their Medicare products.
Responsibilities
- Formulation and Project management of direct mail creative strategy, campaign and processes
- Ensures campaigns operate at peak efficiency, staying on schedule and budget
- Manages and coordinates resources, scheduling, building and managing budgets
- Facilitates collaboration across internal teams to align on expectations, meets deadlines and increases productivity
- Manages outside vendors including advertising agencies and production facilities
- Maintains a high quality and compliance standard of product and delivery
- Recommends and evaluates processes, procedures and quality to gain efficiencies
- Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics
- Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results
- Requests and maintains materials and tracking identifiers
- Functions as an Industry expert bringing forth innovative ideas and new ways of thinking
- Takes action to resolve operational problems and minimize delays
Skills
- Bachelor's degree in Marketing, Communications or Business
- Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
- 4+ years of project leadership experience
- Progressive levels of responsibility within a fast paced marketing environment
- Master's Degree in Marketing, Communications or Business
- Prior health insurance industry experience
- Understanding of marketing metrics and program measurement
Benefits
- Bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
- Medical, dental and vision benefits
- 401(k) retirement savings plan
- Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
Company Overview